about ving
Ving is Sweden's largest travel company. We have worked together since 2006, with the common goal of making Ving the clear first choice of the world's most well-travelled folk.
Today the Internet is the travel industry's most important sales channel. Ving.se aims to be Sweden's most inspirational and user-friendly online travel boutique. In addition, Ving.se is the hub of all of the marketing communications we create. To continually improve upon the site is central to our work. In the spring of 2007 Ving.se was deemed Sweden's best web site. And bookings via the site today account for 60% of Ving's sales (25% in 2006).
Along with the Internet, TV and daily press are the key advertising media for Ving. In 2008 the concept "A Better Stay" was born from the insight that Ving is clearly superior when it comes to lodging. This is in part due to total ownership of the Sunwing and SunPrime chains, as well as the fact that Ving employs the conscious strategy of working with the best, most quality-focused hotels. The concept has worked so well that Ving today has a higher ad recognition rate than its two nearest competitors, in spite of the fact that Ving invests just half as much in media buys.