about ncc
NCC is one of the biggest construction companies in Scandinavia and the leading producer of homes in Sweden. The NCC brand has great recognition but weak comprehension. Most everyone links NCC with contracting activities - road and bridge building. Asphalt, gravel and concrete, in other words. Few connected NCC to their own homes.
Our task was to increase the recognition and position NCC as an attractive and leading home builder. Homes affect us all, and thus that idea was a given thrusting point for the work on strengthening the brand. With the starting point a number of newly developed interior design packages we decided to take the position as the leader in interior design. The key idea was freedom of choice and together with NCC's own architects and stylists we created an entirely new tool, the Design Lab. This is an advanced site where you can experiment and play with interior design. Not just hypothetically - but with real apartments available for sale. Wallpaper, tiles, floors and kitchen cabinets - and a lot more - can be chosen. You can even choose furniture if you want.
The project grew and became a complete re-build of the entire home page for NCC homes. In the spring of 2008 we launched the whole splendid thing with a new campaign. NCC - "Now we're working on design" was the connecting thought.