about specsavers blic
Specsavers is a U.K.-based company with its roots in the small Channel Island of Guernsey. Specsavers markets glasses and contact lenses of the highest quality for very competitive prices.
In their home market they've been market leaders for a number of years, but have in more recent years established themselves in other countries. We got the assignment in 2004 when we launched Specsavers in the Swedish market. In 2005 we took on responsibility for the Norwegian, Dutch and Finnish markets as well and from 2007, even the Danish market, which works under another name - Louis Nielsen. In common with all countries, is the clearly challenging tone of the advertising, with competitors often standing in the line of fire.