about apoteket
Together with our subsidiaries Kollo (retail) and Happy (design) we've worked with Apoteket since 2006, when preparations for the deregulation of the company's market began.
Since then Apoteket's brand has been so significantly strengthened that it's now Sweden's most well-known (IKEA comes second). The brand has gone from "strong recognition" to "exemplary recognition." This is a ranking that only IKEA and Apoteket have managed to achieve in the well-known report carried out by Nordic Brand to measure Sweden's strongest companies and brands.