About Sveriges Radio
Sveriges Radio (Swedish Radio) is one of Sweden's best-known companies and brands. According to the Media Academy's (Medieakademien) yearly survey "Trust Barometer" Swedish Radio is ranked as the most trusted company of all Swedish companies and institutions.
During any given month 91% of the Swedish population listens to something from Swedish Radio's offerings. This is a figure that in all likelihood can't be expected to increase - instead the clear indication is that this figure is going to markedly fall if nothing is done. Listeners are starting to fall off, and the addition of new, young listeners is too low. This is where the challenge for Swedish Radio lies. It's also the starting point for the communications we have worked on together since 2004.