about svenska spel
Once upon a time we did a cool project with Svenska Spel (Swedish Games). It was all about revitalizing Lotto and among other things, we made a commercial about Åke - he was a guy that refused to work on the weekends and became a folk hero as a result.
Now it's happening again. We've been asked to help develop svenskaspel.se. It means both marketing of products and finding ways to take more responsibility for gaming abuse. In the process we hope to raise more money for kids and youth sports. Last fall Svenska Spel contributed 1.4 billion Swedish crowns to the cause.