about arla
Arla is one of Sweden's best-known and beloved brands. We have worked together since 1991. From the start it was all about reversing the decline in milk drinking. We introduced many big campaigns with this theme, including "Milk makes strong kids."
And then suddenly we had a bunch of further challenges - organic milk, Yoggi fruit yogurt, flavored milks and calcium-enriched milks, just to give a little taste. The campaign around Arla's engagement in the "Chef of the Year" contest is one recent example.